Bob Lutz

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Tesla Update v7.0 Enables Self-driving Test In China
It's Time for Tesla to Replace Elon Musk
Musk is an undeniable genius and visionary. But the job of automaker CEO requires a different set of skills, says industry veteran Bob …
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How the $100,000 Pickup Came to Be
Pickup trucks are hotter than ever, and as their popularity rises, so do their prices. So why do people keep buying them instead of mor…
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Why Johan de Nysschen Failed at Cadillac
Auto industry titan Bob Lutz weighs in on what de Nysschen wanted to do at Cadillac, and why General Motors might not have wanted to co…
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Automakers: Don't Ask Customers What They Want

The customer is always right, but they can give the wrong answers.

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Why Automakers Build Performance Cars, Even When They Don't Make Sense

They're rarely profitable and often extremely difficult to engineer. So why do automakers even bother?

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How Automakers Decide Which Cars Live and Which Die

From minivans to mid-engined Corvettes, how and why vehicles get the ax.

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Go Lutz Yourself: Count Our Blessings

Bob Lutz on 70 years of Road & Track, and the golden age of the automobile.

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Bob Lutz on Why Ford Ousted Mark Fields

How could Ford's Mark Fields compete with Elon Musk's tunnels and spaceships?

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Bob Lutz On Why the New Ford Mustang Beats the Camaro

The world's most outspoken car guy on pony cars and restomods.

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Can You Make a Single Transmission Into a Manual and an Automatic?

Bob Lutz on an idea that sounds good on the surface, but may be too complex to ever implement.

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Automakers Can't Move at the Speed of Politics

A change in regulations won't necessarily mean a change from automakers.

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The Father of the Dodge Viper Says It Died Because It Ran Out of Reasons to Live

Bob Lutz on his most famous creation, along with BMW resting on its laurels and why wagons don't sell in the US.

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How the Korean Automakers Caught Up

Hyundai and Kia used to be a joke. Now they're anything but.

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How Car Companies Can Make Vastly Different Cars From the Same Components

The magic of modern car making: Many recipes, few ingredients.

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Chevrolet Doesn't 'Need' a Mid-Engined Corvette

Bob Lutz takes a look at the need for a mid-engined Corvette or Cadillac and more.

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Cadillac Needs More Crossovers and Less Rear-Drive Sport Sedans

GM's former car czar Bob Lutz on what's wrong with Cadillac.

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BMW Doesn't Design Every Car for Enthusiasts and That's a Good Thing

Former BMW exec Bob Lutz thinks the transformation of the BMW brand may be a negative for fans, but a positive for its bottom line.

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Why Are There Never Any Car Guy Presidents?

Bob Lutz has thoughts on Presidents, Dictators, and Alfa Romeos in this months installment of Go Lutz Yourself.

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Why a Small Performance Car Can Make You so Happy

That and more wisdom from Mr. Bob Lutz.

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Is Tesla Doomed?

Bob Lutz thinks the writing is on the wall for the EV maker.

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Why Don't Automakers Make Senior Citizen-Friendly Car Interiors?

That and more in the latest edition of Go Lutz Yourself.

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Go Lutz Yourself: There Are No Bad Cars, Only Bad Designs

The MVP in a car company? Hint: it's not the CEO.

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Go Lutz Yourself: what luxury means in the modern era
Luxury brands are getting harder and harder to define. Psychology trumps technology. What does it mean for us?
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Why Bob Lutz hates (and loves) racing
Lutz used to be manufacturer-supported racing's biggest fan. Now he thinks its a waste of cash. Here's why he changed his tune.
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Making the case for the mid-engine Corvette
The Corvette team's objective is always getting a top model that has a better horsepower-per-pound ratio than anything on the planet. T…
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