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cadillac elr

Cadillac Quietly Stopped Making the ELR Way Back in February

After selling fewer than 3000 of the plug-in hybrids, Cadillac has abandoned the sporty but slow-selling ELR.

<p>Cadillac's first-ever plug-in hybrid, the Chevrolet Volt-based ELR, got started with a bizarre, jingoistic advertising campaign that drew ire for its xenophobic, America-centric message. Along with&nbsp;<a href="http://blog.caranddriver.com/cadillac-elr-poolside-commercial-is-awesome-for-xenophobes-not-so-much-for-selling-cars-the-ad-section/" target="_blank">the ill-conceived TV spot</a>, the stylish ELR's sky-high $75,000 price and low-power hybrid drivetrain meant that sales never took off: GM sold fewer than 1500 units in both 2014 and 2015. For the 2016 model year, Cadillac made a last-ditch effort to save the ELR by increasing power, cutting the price by $10,000, and supposedly improving the handling (we never got the chance to drive one), but it wasn't enough. Earlier this year, ELR production quietly ended at the Detroit-Hamtramck assembly plant, which also builds the Volt, the Cadillac CT6, and the Chevrolet Impala and Malibu.&nbsp;<em data-redactor-tag="em">—Joseph Capparella</em></p>
The Cadillac ELR Will Die in its First Generation
The plug-in hybrid's disappointing sales have finally taken their to…
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