Production of the Pontiac Bonneville sedan will end this summer at General Motors' Detroit-Hamtramck, Michigan plant, the Detroit News reported. GM blamed declining sales and shifting consumer tastes for the move.
introduced the Bonneville — named for Utah's famed salt flats — in February 1957 at the Daytona Beach races and began prodction in 1958, the story said. Originally a convertible with a fuel-injected engine, the Bonneville evolved over the years into a family sedan.
Pontiac sold nearly 100,000 Bonnevilles as recently as 1992, but demand fell to 29,852 last year, the News noted, citing Ward's Automotive Reports. Sales peaked at 135,401 units in 1966.
"After much discussion, it is in the best interest of Pontiac to align our product portfolio with where demand is," Pontiac spokesman Rick Crooks said. "Demand in the large car segment has been declining for some years."
GM said no jobs will be lost because the factory will continue to produce other large cars, including the new Buick Lucerne and .