Land Rover Is Killing the Range Rover Evoque Coupe Because We Don't Deserve Good Things

Yet another two-door SUV goes softly into the night.

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Land Rover

When did it happen? What marketing firm or savvy advertiser first convinced us that we all need boring four- and five-door vehicles to survive modern life? When did the two-door coupe—the real coupe, not Germany's pillared sedans and smushed wagons—become an untenable format for a four-wheeled vehicle?

Whoever is responsible, they've decimated the auto industry. There was a time you could buy anything from a cheap subcompact to an opulent luxury barge in two-door format. The coupe was for vibrant people, untethered by boring responsibilities to family, cargo, carpool coworkers or oversized pets. Sedans were for the kind of people who talked a lot about bowling balls.

Now look around you today. Aside from dedicated sports cars, how many two-door vehicles are on offer in the US market?

Reduce that number by one: for 2018.

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Land Rover

And that's a shame. The Evoque Coupe was one of the last SUV-type vehicles you could buy as a two-door. Now, if you want a high-riding, all-wheel drive, wagon-type vehicle, you have to resign yourself to the same four-door blandness you'll find slowly awaiting death in every rental car lot and bleak shopping mall parking deck in North America.

At least the stellar Evoque Convertible is still around. And there's a new Jeep Wrangler on its way. Not all of us want to drive around in vehicles that say "I'm too worried about occasional back-seat passengers to truly enjoy life."

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