There are two good reasons that DRIVE Network adding a premium subscription doesn't suck. First, there will still be free videos, mainly shorty bits and teasers of the longer paid videos. Second, it'll keep /DRIVE on the air.
As Chris Harris points out in , the economics of YouTube videos are stark. They lose money on some of their most popular videos, sometimes recovering only half of what it cost to make them in the first place. Thankfully, won't be too expensive.
Here's the breakdown on the new DRIVE offerings:
If you like DRIVE, you should . Monthly, it's $3.99—skip a slice of pizza once a month and you've balanced out. Buying a year's subscription is a slightly better deal at $39.99. The first DRIVE+ video will be of the LaFerrari that the esteemed Mr. Harris drove for us a few months back.