Autodromo, the Brooklyn-based watch brand, is quickly becoming well-known in car-enthusiast circles for making great, affordable motoring watches. The brand attracted the attention of Chris Svensson, head of design on the Ford GT, who tapped Autodromo founder Bradley Price to design two watches in tribute to the car. One will be custom-made just for new GT owners, while the other, the Endurance Chronograph, is available to anyone.
The $695 Endurance Chronograph uses a Seiko mecha-quartz movement that provides the accuracy of a quartz watch with some old-school mechanical feel. It's available in five different color schemes: the simple Le Mans Blue; blue with white racing stripes; and liveries that reference Ford's 1966, 1967, and 2016 Le Mans-winning GTs.
Each Endurance Chronograph features a 40mm stainless-steel case, a 20mm leather band, and a scratch-resistant sapphire crystal. Price says the design of the Endurance Chronograph is inspired by 1960s racing watches, but with new details inspired by the modern GT.
The other watch, the one made exclusively for new Ford GT owners, is entirely different. It uses a fully automatic Swiss movement, a ceramic and stainless-steel 43mm case, and sapphire glass for both the crystal and the hands. Each will be tailored to the GT owner's specifications, and you can bet they'll cost a hell of a lot more than $695.
Pre-orders for the owner's watch begin next spring, but non-GT owners can order an Endurance Chronograph for mid-December delivery on .