The new Cayenne is out. With more tech, sharper lines, a cleaner interior and all the performance one can ask for. There's no question it will sell like hotcakes, just like all lifted Porsches do since day one. And that's exactly why they won't change them more than they've changed 911s. Conservative, boring, timeless, iconic. Call it what you will.
But frankly, if you expected something revolutionary from the third generation of the Cayenne, you must be a regular wishful thinker. Porsche made its large SUV nicer in every aspect, but that doesn't mean your neighbor will know the difference between the 2017 his boss drives, the Macan parked two doorsteps away, and the supposedly brand new Cayenne you just rolled up with. The probability of them all being dark grey doesn't help either.
But before I would start being too harsh to the design team, please have a look at what they have to say about their latest:
Granted, the 2019 Cayenne's interior is very similar to the new Panamera's, which is a good thing. Meanwhile, under all that thick leather, the SUV is based on the Audi-developed MLB Evo platform, not the Panamera's MSB, which was designed for longitudinal engines. Not surprisingly, another car built on the original, heavier MLB is the Porsche Macan.
During the launch, Porsche told us that the 2019 big brother "it's more Cayenne" and "more Porsche" then ever before, as well as more dynamic, very dynamic and most dynamic. What they mean by that of course is that the SUV is lower, wider and longer, running on larger wheels. They claim that's for better off-road performance, but it is really more about the proportions. Harder to park, but better to look at. The latter matters.
Those who think the Cayenne looks just like a Mecan now should take a second look and realize that the Mecan is hardly more than a scaled down second-generation Cayenne. It is more appealing thanks to its favorable dimensions and few visual upgrades, but that's it.
Presumably, the second-generation Macan will look like a tighter 2019 Cayenne, and this chain reaction will go on and on, until we run out of parking space and everybody will be forced to drive electric kei cars.
But going back to that simple math I began with:
Porsche sold 1 million 911s between 1963 and May 2017. One million cars in 54 years.
Porsche also sold more than 760,000 Cayennes since 2002, half a million of which came from the second-generation launched six years ago. That's half a million Cayennes since 2011. And you know what outsells the Cayenne? The Macan. So yeah, the 2019 sure looks similar.