The 15 Coolest Car Badges Ever Made

Some badge designs are hard to forget. Here are some of the best.


These badges stand out amongst the hordes of boring alphanumeric names and uncreative designs. Here are the best car badges on earth.

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Chevrolet Corvette Stingray

We were thrilled to hear Chevy would be bringing the Stingray nameplate back to the Corvette for its seventh generation, and the company even went as far as to design and include a badge of a stingray on the side of the car.

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Dean Smith

Superleggera is a coach-building company that's penned some seriously pretty machines, including the new Aston Martin DBS. Its badge is fairly simple—just the name written in script—but it's as elegant as the cars the company designs.

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Jaguar Leaper

The nice thing about having a company called Jaguar is that you don't have to put the name of your brand on your car—you can just slap on a badge depicting a big cat, and people will know what it represents. The leaper design shown here is the coolest because it shows motion—perfect for fast cars.

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Ferrari Prancing Horse

There is perhaps no logo more iconic than Ferrari's prancing horse. It's graced the noses of some of the most desirable, beautiful driving machines on earth. Plus, it's just cool to look at.

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Brian Silvestro
Lamborghini Miura

Most of Lamborghini's cars are named after fighting bulls, and the Miura is no exception. Designers took it a step further and actually put horns on the "M" and a tail on the "a" of the Miura's badging.

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Pontiac "The Judge"

The Judge was a trim packaged offered on the Pontiac GTO starting in 1969. Aside from an uprated engine and Rally II wheels, it got these perfectly 1970s in-period "The Judge" badges.

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Brian Silvestro

If you see those three colored slashes next to the letter "M" on the back of a car, you know it means serious business. The Motorsport badge has been an iconic marker for spotting some of the greatest BMWs ever produced—so much so, people buy fakes and slap them on their non-M cars to get some of the glory.

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Brian Silvestro
Dodge Viper Snake

All Dodge Vipers have some variation of a snake as their logo, but the early designs may be the coolest. The snake is actually smirking in this one.

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Brian Silvestro
Maserati Trident

The trident is a three-pronged spear, most famously associated with Poseidon, the mythical god of the sea. It may not have much to do with cars, but it sure does look cool pasted onto a Maserati.

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Brian Silvestro
Alfa Romeo Man-Eating Snake

Alfa Romeo's logo depicts a man being eaten by a snake. It doesn't get more serious than that.

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Brian Silvestro
Subaru "STI"

Subaru's neon-themed STI badge lettering has been a staple of the company's top-tier performance cars for decades. When you see a loud Subaru rolling through, this is the badge you look for.

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Dodge Demon

The Demon logo, found on the most powerful Dodge production car ever, is as cool to look at as you think it is. It's a demon head with horns, fangs and a sinister smile. It makes the regular Hellcat logo look positively tame.

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Brian Silvestro
Dodge Hellcat

The Demon may be the top dog now, but the Hellcat logo is still pretty damn cool. It's the car that started off Dodge's modern horsepower ascent. Plus, who doesn't like a predatory cat head on the side of their car?

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Jeff Allen
Shelby Cobra

The mean-looking Cobra you see here has graced the panels of Shelby's most powerful cars. It definitely fits the part.

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Car HuntersYouTube
Koenigsegg Ghost

Koenigsegg actually took this ghost logo from the fighter jet squadron that occupied the airfield where the automaker builds its cars today. The squadron used it on their planes, and now Koenigsegg uses it on its cars.

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