The evolving design themes of the 2015 Ford Mustang

These sketches and renderings show different ideas that Ford designers noodled as they developed the 2015 Ford Mustang. One of them even incorporated a gated shifter!

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Ford
These sketches and renderings show different ideas that Ford designers noodled as they developed the 2015 Ford Mustang. One of them even incorporated a gated shifter!
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Once the basic design is complete, many refinements occur. Some are to improve appearance, while others are made to satisfy safety or manufacturing requirements. Initial changes may be measured in inches, while final changes can be fractions of an inch. The result in this case is the 2015 Mustang – the 50th anniversary edition of a Ford icon. 

2015 Ford Mustang - Design Themes and Evolution
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Once the basic design is complete, many refinements occur. Some are to improve appearance, while others are made to satisfy safety or manufacturing requirements. Initial changes may be measured in inches, while final changes can be fractions of an inch. The result in this case is the 2015 Mustang – the 50th anniversary edition of a Ford icon. 

2015 Ford Mustang - Design Themes and Evolution
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Once the basic design is complete, many refinements occur. Some are to improve appearance, while others are made to satisfy safety or manufacturing requirements. Initial changes may be measured in inches, while final changes can be fractions of an inch. The result in this case is the 2015 Mustang – the 50th anniversary edition of a Ford icon. 

2015 Ford Mustang - Design Themes and Evolution
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2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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Ford design generally creates a bandwidth that stretches design across two extremes that would be appropriate for a particular vehicle and brand. For Mustang, the bandwidth was used to investigate how much design could be pushed while still being true to the iconic Mustang. Throughout 2011, hundreds of sketches were narrowed down to a handful of proposals that would be transformed into an initial batch of clay models for evaluation in 3D. In the end, three themes went into the final selection phase in early 2012.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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A typical new car program kicks off with a design brief that lays out the needs and wants for the upcoming vehicle. However, when it came to sketching the 2015 Mustang, 50 years of continuous development and production made it a bit easier. Each designer knew what to sketch and what Mustang needs to look like. Several hundred sketches were submitted in early 2010 incorporating primary Mustang DNA cues to varying degrees – the long hood/short deck, bold grille, shark-front nose, fastback profile, side hockey-stick contour and tri-bar taillamps were reinterpreted in dozens of ways.
2015 Ford Mustang - Design Themes and Evolution
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