When Fiat Advertised Its Cars by Crashing Down a Waterfall

The rear-wheel drive Fiat 131 was arguably the best stunt car of the 1970s. Yet it wasn't immune to bad timing.

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Centro Storico Fiat

Fiat was at the top of its game in the 1970s, and the same could be said about . The Frenchman became the biggest name in the business, having been the stunt coordinator, driver and double for Michael Caine in 1969's The Italian Job. Yet before he could move on to doing the stunts for a total of five James Bond movies in the '80s, Julienne crashed quite a few Fiats as well. He liked them, because they were reliable enough for his line of work: "Sometimes, I make the slightest mistake in timing, and my stunt fails...so, we pull the car out, and try again later."

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"My car is now ready again to fall down the waterfalls. The engine has been flushed, and the spark plugs changed."

For Fiat, Rémy Julienne also drove a , a 124 Familiare (wagon) down some stairs, not to mention that had already left the harbor.

Still, no Fiat was better at sending it than the Fiat 131, a car that later became a three-time World Rally Champion as a Group 4 machine. Fiat just loved jumping this mid-sized sedan, which is demonstrated here by "Bob," the brand's local stunt driver in Africa.

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