We've seen movies about cars, and movies about toys, but this is a new one for us: , Mattel and Warner Bros. have committed to making a Hot Wheels movie. And somehow, it's going to be live-action.
"We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures," Ynon Kreiz, chairman and CEO of Mattel, told Variety in a statement. "Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
Corporate blab aside—seriously, tell your Hot Wheels-loving kids that they're playing with an "IP-driven high-performing toy" and see how they react—we're most puzzled by the live-action part. An animated movie? Sure—Pixar did it with the Cars franchise, and compellingly enough that most viewers didn't trouble themselves with the question of what exactly happened to all the humans in Mater's universe.
But what does a live-action movie about toy cars even look like? Will the sound effects consist of seven-year-olds making tire-screeching noises? Will the chase scene take place on orange vinyl track draped over a couch? Will we thrill at the visceral rush as the Beatnik Bandit hits a scale speed of 7000 mph careening down the side of a bathtub, only to weep as it rockets out the other side and crashes into the towel rack?
Perhaps this will be the world's first cinema release of a toy unboxing video.
However Mattel and Warner Bros. end up handling this, it's got a good chance of being quite successful. Since their debut in 1968, Hot Wheels have become the best-selling toy in the world, having sold more than six billion cars. And this isn't the only Mattel movie in the works—the toymaker recently announced a live-action Barbie movie, starring Margot Robbie, is in the works.
Then again, the Barbie movie probably won't feature a dramatic scene with two cars racing towards . On second thought, this movie sounds like it'll be awesome.