Ordering Your Rolls-Royce Is a Complex Task

Are you ready to talk to somebody about your problems, as well as leather textures and custom umbrellas?

Rolls-Royce

As years go by, fewer and fewer people choose "standard" models from Rolls-Royce, instead going for various levels of personalization. This "money is no object" approach makes the Phantom the most collectible luxury car on the planet, often specified with coach-built options we haven't really seen since the 1930s.

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The new Phantom VIII is no different, but if you decide to buy one over a Bentley Mulsanne or a beefed up S-Class known as the Mercedes-Maybach S600, get ready for a really long conversation with a well-dressed person who will try to make sure you stay on the classy side.

The Phantom VIII’s ’Gallery’ feature on the dash.
Rolls-Royce
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After entering the Rolls-Royce Commissioning Suite, the discussion starts with the two-piece speed forms, which can show you what the car would look like in some of the 44,000 shades the brand has on offer. Then, the model goes under different light sources to simulate what the car would look like on a sunny day exactly where you live. If none of the factory colors seem to work, there's still the option of going for one they cooked up just for you.

Coachlines? Alligator or ostrich leather? Two-tone or single color? Overall theme?

Rolls-Royce will look into your hobbies, favorite symbols and places around the globe, and once all is set, you can finally focus on specifying the perfect umbrellas. Because what's a Rolls-Royce without personalized umbrellas?

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