Perhaps no other item has got more press, with fewer sales, than the smartwatch. No one can decide if they really matter, if they'll ever start moving real units, or if they're even really watches at all.
The big Swiss luxury watchmakers have seemed particularly dismissive, but are changing that stance now. Big timers , , and just revealed that they've teamed with California-based Fullpower Technologies to form Manufacture Model Technologies (MMT) with the aim of producing fine horological watches that utilize smartwatch technology.
Each company released a sneak peak of their new offerings, and the results are stunning. Though none of the watches feature display screens, they do sync with your phone via an Android or iOSS app, which automatically sets the time on each watch, while also tracking the wearer's steps, calories burned, and sleeping patterns. The watches will retail for around $1,300, but do claim to offer two years of battery life, an amount that dwarfs the 12 hours most other smartwatches get.
For true watch aficionados, all this tech does come with one drawback: quartz movements, which of course are the only option that would allow your phone to automatically set the time on your watch. Still, if this experiment proves successful, perhaps it will pave the way for smartwatch technology that at least comes on the same strap as a fine, mechanical movement.