Genesis started out as the top-flight model in Hyundai's portfolio, a luxury sedan that sought (somewhat ambitiously) to invade the territory long held by Mercedes, Audi and BMW. Now Genesis is its own brand, a luxury marque that completes the trifecta of the Hyundai Kia Automotive Group. And the latest Genesis concept car shows that the recently-established automaker has lofty goals for the future.
The Genesis Essentia is an all-electric grand touring sports car concept. The first electric concept car from the automaker, it's got classic sports car proportions with a long nose, flared fenders and a dramatic roofline. The low-slung coupe has a carbon fiber monocoque chassis and body, with a transparent hood showing off the pushrod suspension. The interior embodies minimalism and luxury materials, with two--two seating and only the necessary readouts facing the driver.
An I-shaped battery pack runs the length of the chassis center tunnel, allowing a dramatic low floor and roofline. Genesis claims the multi-motor electric drivetrain is good for a 3.0-second 0-60 run. And of course, all of the connectivity and virtual-assistant technology you'd expect from a near-future concept are present.
Penned by Luc Donckerwolke, head of Genesis design and formerly a VW Group designer responsible for the Lamborghini Murcielago and Gallardo, the Essentia concept shows the ambitious design future that Hyundai-Kia envisions for its top-tier brand. While there's no word on whether the automaker intends the concept to show up in production form, we certainly hope this kind of striking design has a future at Genesis.