Under CEO (and noted Cool Dude) Akio Toyoda, Toyota is working hard at building cars to refute its reputation of making snoozemobiles. Earlier this year we saw the debut of Lexus' new flagship, the astonishing LC500 coupe, and now, Toyota is making big moves in motorsports, specifically, the World Rally Championship.
Akio Toyoda took to the stage at the Paris Motor Show Thursday to announce Toyota's 2017 WRC entrant, the Yaris WRC. Toyota plans to run the 2017 with the Yaris, making this the first time Toyota has entered the WRC since 2000. A driver lineup hasn't yet been announced, but Toyota has tapped four-time WRC driver's champion Tommi Mäkinen as its team principal.
Toyota isn't the first automaker you think of when it comes to rally, but it won the WRC Manufacturer's title in 1993, 1994 and 1999.
Full specs for the Yaris WRC have yet to be announced, but we know that Toyota is working on a 1.6-liter turbocharged four-cylinder. Expect it to make 380 horsepower, per the for WRC cars
Thursday's announcement most centered on Toyota's partnership with sponsor Microsoft, which it has collaborated with in the past on autonomous car tech.
If Toyota wants to convince us it's fun, an entrance into WRC is not a bad way to do it. Now, we just need a crazy Celica GT-Four-esque road car to pair with the Yaris WRC.
We know you want to build it, Toyoda-san.