Formula 1 teams compete on social media, too

Humor is key to winning the internet.


Lotus was the first Formula 1 team to aggressively leverage social media in a new way. Their Twitter account, , certainly stretched the bounds of appropriate communication from an F1 team, culminating in the now , tweeted just as their star driver Kimi Räikkönen announced his move to Ferrari.

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Despite Kimi being gone and rumors of serious financial issues, Lotus is still vying for viral greatness with their first video teaser of the 2014 season. , "You can't beat a good tow job," as an introduction to their clip "Back to School," a nod to a famous . Watch it below.

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