Formula 1 teams compete on social media, too

Humor is key to winning the internet.


Lotus was the first Formula 1 team to aggressively leverage social media in a new way. Their Twitter account, , certainly stretched the bounds of appropriate communication from an F1 team, culminating in the now , tweeted just as their star driver Kimi Räikkönen announced his move to Ferrari.

Despite Kimi being gone and rumors of serious financial issues, Lotus is still vying for viral greatness with their first video teaser of the 2014 season. , "You can't beat a good tow job," as an introduction to their clip "Back to School," a nod to a famous . Watch it below.

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