The Internet is nothing if not a receptacle of weirdness. Mercedes-Benz and Nintendo have managed to add to the foggy layer of strange at the bottom of the web with the new ad campaign for the Mercedes-Benz GLA in Japan. That's right: Mercedes-Benz and Nintendo.
The is done up in 8-bit Super Mario World trim, complete with a mini, digitized GLA. There's even a live-action ad with what is quite possibly the manliest Mario the world has ever seen. I don't understand it, but I don't need to. It's rad. Check out the nonsense over at the GLA site.
Mario Kart 8 players will be also able to download the GLA as a playable kart in Japan. It looks like a Power Wheels car, as you can see above. We asked Nintendo's PR agency if the Benz would be downloadable in the US version, which launched today, and were told there's nothing to announce.