You've got to hand it to . A few months ago he announced plans to create a new race series for off-road racing trucks that would take place in selected . His plan was to recreate the popular stadium racing series run by Mickey Thompson in the 1990s.
Critics wondered if Gordon could pull off such an ambitious plan with such a large prize fund. Last week I bumped into Robby in Atlanta's airport and he was in an upbeat mood. He told me that NBC would be broadcasting all 12 Stadium Super Trucks (SST) races. Better yet, the shows the races will mostly be broadcast on Sunday afternoons. Other race series are often shown on cable-only TV channels, so this is a definite boost for the series. He also told me that this commitment from a major television network will make his new series more appealing to sponsors. Indeed, he says an announcement of a title sponsor will be made within a few weeks.
One of the races is being run on the street course at next year's on April 21, and will be aired on NBC Sports a week later.
Having seen one of the SST trucks in the flesh, I think they look like they will be fun to drive—powerful and not much larger than a compact pickup. To date, Gordon has constructed several of the trucks, and they have proven popular with fans in demonstration runs staged at off-road tracks this past summer.
You can learn more about the trucks and see them in action in this video:
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