Aston Martin is on a roll right now with new product launches. The company recently announced it will build a mid-engine supercar to compete with the Ferrari 488. How will CEO Andy Palmer ensure his company's newest car can go toe-to-toe with the world-class Ferrari? Simple: Hire Ferrari engineers.
Shown above, the Aston Martin V12 Vantage S manual, which is not mid-engine but is definitely beautiful.
In an , Palmer was asked how he'll ensure Aston'scompete with the Ferrari 488 GTB. His solution is simple, but brilliant.
Well, to start with, you recruit from Ferrari the head of body structures, and the head of powertrains. I've now got three of Ferrari's key guys. And really, it's a big compliment to Ferrari. [The 488 GTB] is the defining car in its segment, and it's really, really good. And those three guys now work for me.
So basically, Palmer just hired some of the top minds behind the 488 to work under him and design Aston's upcoming competitor. As reports, there's Max Szwaj, former head of innovation and body structures at Ferrari and Maserati, who is now vice president and chief technical officer at Aston, as well as Joerg Ross, former head of advanced engines, now responsible for powertrain engineering.
Head on over to for more insights into Palmer's swashbuckling recipe for automotive success, and some insight into the state of Aston's upcoming mid-engine sports car.