Update 5/15/18: This post, originally published 5/14/18, previously reported the price of this Demon listed at $299,000. Since publishing, the seller has dropped the price to $215,000. The article below has been edited to reflect this.
The Dodge Challenger SRT Demon has a starting MSRP of $84,995. Even with every option box checked, the price still falls under $100,000. We're curious, then, why this new Demon owner is asking over double that price for this delivery-miles Plum Crazy Pearl example.
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This Demon (number 2522 out of 3300 units, in case you're curious) with a Buy It Now price of exactly $215,000. It appears heavily optioned, with all passenger seats, the satin black graphics package, a sunroof, the trunk carpeting, and a specialized Demon car cover. The seller says this is one of just 173 Plum Crazy Pearl-painted cars built. Shuffle through the sales pictures, and you'll see the factory yellow splitter guard, steering wheel cover, and driver seat cover are still intact. The odometer reads just four miles.
The owner claims they just took delivery, and currently store the car in a climate-controlled garage. It's clear this is someone more interested in flipping the car for a profit rather than owning and enjoying it. A quick glance at cars.com reveals a massive , with prices ranging from $84,000 to $200,000—all much less than what this car is listed for. It's no surprise second-hand Demons are commanding a premium, but 215 grand? Even that is too much.
If you remember back to when the Demon was new, Dodge announced it would prioritize dealers that sold the Demon at or below MSRP, which meant dealers who didn't mark up their cars would get their Demons first. But because this seems to be an owner who just took delivery and immediately parked it, that rule doesn't apply here.
Check it out .