The British make, Land Rover, is moving upscale with its new entry level Range Rover, the 2012 Evoque. As a result, in addition to carrying the more prestigious Range Rover badge, the Evoque will also cost more than the littlest Land Rover, the LR2, starting at $43,995 for the base 5-door, a considerable bump over the LR2's sticker of $36,550. Still, this new baby Range Rover is about $4500 less than the or $16,500 less than a Range Rover Sport while offering similar or better levels of performance and comfort.
First shown in 2009 as the LRX concept during the Detroit Auto Show, the 3-door concept was unlike anything Land Rover had shown before and garnered a lot of interest. Unlike the LR2 which seems to be a funky derivation of the , and not a highly respected member of the Land Rover family, the LRX had a sleek design and high end cabin features that could easily make it a member of the elite Range Rover line. And so development of this small 5-passenger vehicle in 3- and 5-door variants that at 171-inches long is 17 inches shorter than a was pushed forward. It focused on a new style, but more importantly minimizing fuel consumption while providing all the attributes of off-road ability, towing and luxury expected from the brand. To that end, the Evoque is powered by a direct injection, turbocharged, inline-4 complete with all-wheel drive in a stylish package that is rated by the EPA at 19 mpg city/28 highway, as compared to the LR2's 15/22 or Sport's 13/18. (more)
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