According to a study by German economics professor Ferdinand Dudenhöffer—reported on —Ferrari makes around €69,000 of profit (roughly $80,000) on every car it sells. That's an extraordinary amount of per-car profit for today's auto industry, but I'm not too surprised. Mainly because the 812 Superfast you see here has nearly $140,000 in options, or nearly the price of a new 911 GT3.
The 812 Superfast carries a base MSRP of $335,275, and with options, this yellow car we sampled came out to $474,486. It came equipped with pretty much every carbon-fiber piece available, totaling well over $50,000 in trim pieces alone. And there were a lot of other fancy options, too, including forged racing wheels, which cost nearly $10,000. The only options it seemed not to have were a front-axle lifter—which, shockingly, I never missed in my time driving the car—and metallic paint.
Expensive options like these are how companies like Ferrari make money. We imagine hardly anyone orders these things in base trim—everyone wants at least a little bit of personalization. And we're not criticizing Ferrari owners for spending that money: The cars coming out of Maranello today are clearly fantastic, and judging by how quickly every limited-edition Ferrari gets completely sold out, fans of the brand are not put off by the pricing.
But just for fun, here's a brief list of new cars you could could buy for the same price as the options on this particular Superfast: A Corvette ZR1. Two Jaguar F-Types. Five Miatas.
It's a rare thing to spend $140,000 on optional equipment on a new car, but from Ferrari's perspective, it's hard to argue with the results. Most automakers could only dream of generating such big per-car profits, with customers lining up for every new model.
Me, though? I'd skip the carbon-fiber stuff and enjoy what's probably a fantastic car even in its base form. You don't have to pay extra for that 789-hp V12, after all.