There Won't Be a Bugatti SUV

So says the CEO. Good.

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Max Earey

To celebrate its 110th anniversary, Bugatti will organize a grand tour of places where Italian-born company founder Ettore Bugatti was active through his life. The ultra-limited edition Divo will also enter production at the Molsheim factory this year, joining the Chirons and Chiron Sports on the line. Having built 87 last year, Bugatti expects its W16-powered hypercar's production to last until the end of 2021.

Although the Chiron Sport project was started under Wolfgang Dürheimer's direction, the Divo is Stephan Winkelmann's doing. The former Lamborghini boss is known to be tired of the horsepower wars, and aware that Bugatti's quad-turbo W16 engine has no future after the Chiron.

Now, Winkelmann announced that Bugatti will not try to top Lamborghini in the game of pointless performance SUVs. "There will be no SUV from Bugatti," the CEO said. "An SUV would not do justice to the brand or its history."

Bugatti's declaration that it will not build an SUV makes it the second supercar maker, after McLaren, to announce that it won't jeopardize the brand in the pursuit of volume.

Even though Bugatti won't build an SUV, Winkelmann didn't say that company would only build supercars. What about a Bugatti luxury sedan?

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Bugatti
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