The Stunning Range Rover SV Coupe Was Too Good for This World

Jaguar Land Rover needs to cut costs. Unfortunately, that means the new two-door Range Rover will get the axe.

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Land Rover

The SUV Coupe trend of applying a rakish fastback roof to an otherwise practical SUV is unequivocally bad. The two-door Range Rover SV Coupe, however, is good. Evidently, too good for this world, though, because it's being canceled before a single example has been built.

English car magazine that the Range Rover SV Coupe was canceled, and we've confirmed the sad news with a Jaguar Land Rover spokesperson in the US.

"We have taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production," the spokesperson said in a statement. "Instead, Land Rover is focusing its resources and investment on the next generation of world-class products."

The Range Rover SV Coupe was announced last year at the Geneva Motor Show, with just 999 examples planned to be built carrying a base price of $295,000. Each was to be unique, and Auto Express reports that a number of customers had already started speccing theirs out.

But JLR is in a tough situation right now. Earlier this month, it announced 4500 job cuts and its intention to reduce spending by £2.5 billion (roughly $2.85 billion) in response to slowing growth in China, a decline in popularity for diesel cars, and general uncertainty caused by Brexit.

One imagines building a car like the Range Rover SV Coupe, with so many bespoke parts, would be prohibitively expensive. Perhaps even a $295,000 base price couldn't offset the production cost. It's money JLR is probably wiser to invest in creating more hybrids and all-electric cars, like the Jaguar I-Pace, and in the upcoming Land Rover Defender, which will come to the US for the first time since the late 1990s.

JLR's spokesperson emphasized to us that the company's Special Vehicle Operations (SVO) division, which created the Range Rover SV Coupe, isn't dead either. The new F-Pace SVR will begin production shortly, we know that SVO has some sort of special Velar in the works, too, based on spy photos and Nurburgring videos.

It seems just the Range Rover SV Coupe is a victim of JLR's need to save money, and while that's understandable, it's a shame. Two-door SUVs are almost nonexistent today, and the SV Coupe was easily the best looking.

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