Thanks to all sorts of neat tricks and custom hardware, the Dodge Challenger SRT Demon promises hypercar-beating performance in a straight line. And just like the Challenger Hellcat it's based on, the Demon will be a relative bargain compared to the cars it can out-accelerate.
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We caught up with Tim Kuniskis, Head of Passenger Car Brands at Fiat Chrysler, at the Demon's New York Auto Show debut last week. While Kuniskis declined to go into specifics, he gave us a pretty good idea of the Demon's price range.
"Obviously [the price] will be more than a regular Hellcat, but it's gonna be well below six figures," Kuniskis told R&T. For context, a Challenger SRT Hellcat starts at $64,195, giving us an approximate range for the Demon's price.
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Even if the Demon ends up starting at $99,999, it'll still be a performance bargain. Sure, a $135,000 Tesla Model S P100D will match the Demon's 2.3-second 0-60 mph run, but even the $1.4-million, 949-hp Ferrari LaFerrari can't touch the Demon's 9.65-second quarter-mile time.
We'll have to wait and see just what Demon pricing looks like—recall that the base model car comes only with a driver's seat, with optional front and rear passenger seats costing $1 each. Other options like an upgraded stereo and leather upholstery will no doubt push the price up further. Perhaps into six figures? We'll just have to wait to find out.