Dodge has officially announced pricing on the 840-horsepower, 9.65-second quarter-mile Challenger SRT Demon, and it's way cheaper than anything that even comes close to its performance: MSRP is just $84,995, and the major options cost just $1 each.
Your $84,995 gets you a no-options Challenger SRT Demon, including gas guzzler tax but not the $1095 destination charge. But as we explained when the Demon debuted at the New York International Auto Show, you'll have to spend some extra money to unlock the car's full performance.
To be specific, you'll have to spend one whole American dollar. That's the price of the Demon Crate, the optional box of goodies that includes the all-important ECU upgrade that lets the uber-Hellcat run 100--octane race fuel, bumping the horsepower from 808 to 840. The Demon Crate also includes narrow front-runner drag racing wheels (though you have to supply your own tires); a high-flow conical air filter; and the jack, cordless impact wrench, torque wrench, and tire pressure gauge you'll need to swap your front tires once you get to the drag strip. Dodge says the crate's contents are valued at $6140, meaning you'd be a fool not to order one to go with your Demon. It even comes personalized with your name and the VIN and serial number of your Demon.
That's not the only dollar-store Demon option. Want a front passenger seat? It'll cost you a buck. Rear seat? A buck. Trunk liner? One crisp Washington, please.
There are other, pricier options. Upgrade to a leather interior, with heated and cooled driver and front passenger seats, a heated steering wheel, and other small niceties, and you'll add $1595. An 18-speaker Harman Kardon audio system with two subwoofers adds $995. A satin black painted hood costs $1995, or get the hood, roof and trunk lid in satin black for $3495. A power sunroof is $4995, which is $3000 more than what the option costs on a "regular" Challenger SRT Hellcat. Dodge, apparently, doesn't want you messing with the Demon's center of gravity by opting for the pop-top. A freebie included in the price of every Challenger SRT Demon is one day of driving instruction at Bob Bondurant School of High-Performance Driving in Chandler, Arizona.
Of course, since individual Dodge dealers will set their own pricing on the Demon, and since only 3300 examples will be built for one model year only, it's likely that Demon buyers will end up paying well beyond MSRP for their drag strip monster machines, unless Dodge enacts some kind of program to discourage dealers from tacking on "market adjustment" pricing.
Demon production begins later this summer, with dealerships receiving delivery this fall.