Did you watch the Oscars pre-show? If so, you caught the first undisguised glimpse of the new Cadillac CT6, which debuted in the new "Dare Greatly" ad campaign.
In a 60-second spot that featured, among others, Boyhood director Richard Linklater, 23andMe founder Anne Wojcicki, and Apple guru Steve Wozniak, Cadillac showed off two of the signatures of its new business and design direction.
The first was the setting: New York City, where this year—a move that rankled Cadillac loyalists (and the Detroit media), though chief marketing officer Uwe Ellinghaus doesn't care how incensed you are.
The second, more tangible revelation was the first proper look at the new CT6 sedan, the large four-door that heralds the company's shift to its new design language and re-jiggered alphanumeric naming convention.
You won't see every last detail of the new sedan in this commercial—that'll have to wait for the car's . The CT6 hits dealers later this year as a 2016 model.