Last year Volkswagen scored big by releasing its now-famous ahead of time. Not wanting to miss out this year, it seems most other car manufacturers are following suit. Apart from , you've probably already seen ones from , , and as well.
Today, six days ahead of the game, Honda has released "Matthew's Day Off", an extended version of its upcoming Super Bowl ad.
You might have seen the 10 second teaser, which went viral last week and caused some to wonder if a new "Ferris Bueller" movie was in the works. The ad is directed by Todd Philips (The Hangover) and stars Matthew Broderick reprising his famous role. In Honda's video, he takes a day off work in his all-new 2012 Honda CR-V to do all of the things he wants to do.
The video ties into Honda's ongoing "" campaign for the all-new 2012 Honda CR-V, which encourages visitors to do the things they've always wanted to do before they make the next big leap in life. As Broderick's character says, "Life moves pretty fast, if you don't stop and look around once in a while, you'd miss it."
Honda is also promoting a Twitter hashtag to encourage conversation around the video. Furthermore Honda says there are "Easter eggs" from the original film hidden throughout the spot. There are dozens to find including ones such as these:
- The name on the Bluetooth screen is Grace (Rooney's secretary) (0:54)
- There is a guy in a trench coat playing clarinet (1:00)
- The flower delivery guy is a reference to a famous scene in the movie (0:57)