Publicity stunts gone awry are nothing new in the car business. Now you can add Ferrari to the oops list.
To celebrate its 20th anniversary of selling cars in , the famed Italian sports car maker reportedly paid the city of Nanjing $12,000 to put a 458 Italia on one of the city's walls. Built some 600 years ago during the Ming Dynasty, the walls were meant to hold back invaders.
The 485 was put atop the wall for the celebration, but apparently a local Ferrari employee thought it would be fun to cut some donuts on the historical city ramparts. The resulting tire marks have yet to be removed.
Needless to say, Ferrari was highly embarrassed as the 458 was meant to be strictly a static display, the driving being unauthorized. The automaker has stated, "Ferrari SpA has unreservedly apologized to the Chinese authorities and local community for any damage and offense caused, and has promised to work with the necessary officials to repair any damage caused by the negligence of this individual."
Wanna bet there's at least one less Ferrari employee in Nanjing today?