As we've said before, the charm to JDM Honda geeks is that the S660 is the reincarnation of the excellent Beat, a microcar-sized mid-engined, rear-drive roadster that was one of several epic early 1990s kei sportscars. It's that it's attainable, in the same way that the Miata remains a perennial favorite among enthusiasts. You can lust after a Lexus LF-A, but you can afford a Miata ... or an S660.
That's probably why the S660 is sold out in Japan, . 8600 of the S660s were ordered—that's the entirety of the production through June. Most were sold to buyers over 40, but perhaps they were just the early adopters. According to the report, Honda will reopen the order books in October.
Each S660 costs the equivalent of $16,000, and the S660 provides in return 63 hp and 77 lb-ft from its 658cc inline-three, and weighs about 1850 lbs in total. Add in the proper six-speed manual and the other thing it returns is a massive amount of character, and according to reviews, a ton of fun.
We're still hearing that Honda wants to build a 1-liter turbocharged version for export abroad, including the U.S. Maybe the little S660 will provide the sort of traction the day-late, dollar-short NSX seems poised to miss.
Bring it here, Honda, and we'll find out.