Volvo's been on a serious roll lately. After the incredibly successful launch of the redesigned XC90, it introduced the all-new S90. While neither is the sportiest vehicle in its segment, they both offer high-end interiors, comfortable rides, innovative powertrains, and Volvo's trademark advanced safety features. But one of Volvo's next steps could be something a little unexpected—offering performance hybrids.
that the Swedish automaker plans to tap its performance division, Polestar, to give its electrified models a sportier tune. The plan is to offer a cars that can hold their own against AMG and M cars but still remain eco-friendly.
Future performance models "should reflect what we stand for from a drivetrain perspective. So, electrification will play an extremely important role in future when we talk about Polestar cars," Volvo's North American head, Lex Keemakers, told Motoring.
Volvo also sees performance hybrids as a way to carve out its own niche instead of taking on BMW and Mercedes directly. "In the end we are Volvo and we go our own way," continued Keemakers. "Copycat does not make any sense. We're not going to make the ultimate racing car; we want to make performance cars that are useable day in and day out, and that's what Polestar reflects."
And while Volvo currently only offers two Polestar-tuned models—the S60 and the V60—expect to see several more over the next few years. "Believe me," said Keemakers. "There is a lot to come from Polestar."