Are you the proud owner of a brand-new 2017 Ram 1500 Hemi? Does your 5.7-liter V8-powered pickup seem to lack a little of that trademark Hemi horsepower and torque you were expecting? Maybe it's time to pop the hood and do a quick spark plug count: Apparently, Ram accidentally put Hemi badges on a bunch of 3.6-liter V6-powered 1500 pickups, and sold the mislabeled trucks to unsuspecting customers.
of Fiat Chrysler Technical Service Bulletin 23-053-16, a repair procedure so delightfully brief, we've printed it here in full:
TSB NUMBER: 23-053-16
DATE: November 15, 2016
SUBJECT: Hemi Emblems Installed On Vehicles Equipped with A 3.6L Engine
SYMPTOM/CONDITION: Customers may notice Hemi emblems on the front fenders of their 3.6L engine and midnight package vehicle.
OVERVIEW: This bulletin involves removing the Hemi emblem on the front fenders of specifically equipped vehicles.
MODELS: 2017 (DS) Ram 1500 Pickup
1. If the vehicle has Hemi emblems installed and the vehicle does not have a Hemi engine, the emblem will need to be removed.
This is most assuredly not the first time such a mix-up has happened—indeed, about this Ram mishap is full of examples of mis-labeled vehicles being sold without the engines or drivetrains their badges promised.
But it does beg the interesting question: How did an unknown number of V6-powered Ram pickups sneak off the assembly line with their badges writing a Hemi V8 check that the trucks couldn't cash?
Was it a sneaky fuel-mileage ploy? An attempt to convince buyers to upgrade to (with 420 lb.-ft. of torque) or all the way to the big-boy 2500 or 3500? A convenience for those who would've slapped fibbing Hemi badges on their V6 trucks anyway as an "owner-installed upgrade?" (I'm looking at you, high school kids).
Regardless, it's a mistake nearly anybody could have made. Though we have to imagine some 1500 owners who thought that thing had a Hemi would prefer it if Ram's solution was to add a V8, rather than subtract the badge.