A few days ago I brought up the rumor that Jaguar was considering two bodystyles for the new XJ; one being the new and swoopy styling, with a second model
featuring a more traditional square profile. Now in an interview with , Ian Callum has cleared the air by saying, "We're still in discussion on what
we'll do with the next XJ, but the plan as it stands is one bodystyle in two wheelbases." So that would mean Jaguar would produce an XJ and an XJL, as they
Callum cites the extreme expense involved in creating the separate body as one of the major hurdles, and fears that it may confuse buyers. "I can't see us
doing two body styles… You have to believe in what you produce and to do two bodystyles would undermine that."
Now the question remains, if Jaguar can only make one XJ, which one will it be? It would stand to reason that if cost is the main motivating factor,
evolutionary styling changes could allow Jaguar to reuse some older pieces and save money. It also strengthens the "brand image" argument. With that in
mind, it would be foolish to ignore what is quickly becoming the largest market in the world for the Leaping Cat.
The smart money would chase the Chinese consumer, but I am not so sure that Ian Callum and his design team will give up the progressive visuals that helped
bring Jaguar back from the brink of bankruptcy without a fight.