The Volkswagen Group has a money tree, and it is shaped like a Porsche. Which one? It doesn't matter. Because once the year-end numbers were tallied for 2013, the beancounters at VW found that for every new Porsche-shaped keyfob handed to a new owner, the mothership pocketed $23,000 in profit, per .
For perspective, that's a slightly better return per vehicle than Bentley produced for VW. And Lambo? Pfft. They only made VW around $5,000 per car. BusinessWeek says that it's because Porsche buyers are less affected by pricing. So don't expect to see VW slam the brakes on the new Porsche models, variants thereof, and absurd, expensive, customization options like leather-trimmed HVAC slats. Porsche Macan Hybrid Targa GTS? You know it's at least been discussed.
The golden goose in Stuttgart has plenty more eggs to lay, ass-engined and otherwise.