Ford's market-share slide will likely continue, the Dow Jones Newswires reported, citing the company's top sales analyst.
sales analysis manager, George Pipas, speaking at a Prudential transportation conference in New York, said "stabilizing market share is an element of [Ford's new restructuring] plan," but the company is not necessarily planning to "stabilize it from the 2005 level."
Ford's share in 2005 of the U.S. market was 18.3%, down from 19.4% in 2004, according to trade publication Ward's Auto Reports. Ford has been losing about a percentage point of share a year in the U.S. and continued its slide in January despite posting an increase in volume, the story said.
While sales are expected to continue to decline, Ford said it is accomplishing its goal of cutting its inventory of unsold vehicles, Pipas said.