Scion has already shown off the iM concept in Los Angeles, a European Toyota Auris Touring Sports in disguise. With that out of the way, Toyota's "youth" brand is poised to show off the production iA sedan and iM hatchback at the New York International Auto Show, and we'll have to see if they've spiced up either product enough to stay relevant.
For the iM, the prospects are not great. The Auris is a bit of an inauspicious basis for a new line of Scion product, as it hasn't set Europe alight in terms of sales or in terms of driver engagement. Proper development can cure a lot of ills, but Scion doesn't seem to be flush with cash or the corporate political capital to do it properly. Of course, anything can happen, and we'll be delighted if the iM is a fun, sporty hatch. Just don't hold your breath.
The iA, interestingly enough, is a more exciting proposition. Toyota and Mazda are tied in a joint venture to produce the Mazda 2 as a Toyota Yaris, and we're hearing put the iA on the Mazda 2's platform. It's a highly plausible and sensible notion, but all Scion would say when we asked was, "No comment." While slow, the last Mazda 2 was the perfect example of the "slow-car fast" school of thought, brought to its next logical step in the more powerful Fiesta ST. All this bodes well for a new iA.