When Bugatti went to shoot a promo for the recently revealed Chiron hypercar, it had a little bit of a problem. The Chiron didn't actually exist yet. Without a car to use, there was no way to shoot a video of it, right? Wrong.
The solution, of course, was to use a different car for the actual filming and then paste a digital Chiron on top of it. And what better car is there to use for that than a Bugatti Veyron?
If you're , a machine car companies use to shoot commercials without needing a physical car present, this solution won't come as much of a surprise. It's a growing trend in the auto industry because it saves both time and money.
But as the video below demonstrates, the process of replacing one car with a car that doesn't exist yet is a little more involved than you might think.